Burn Your Fear.

The thing about cooking that people always find to be especially hard is the first step. They have learned about it, look at tutorials or read a cookbook, but they were afraid to take the first step because they didn’t want it to be a failure. Moreover, when cooking for a larger group of people, they’re afraid that their meals would be subpar and become a disappointment. This makes it harder for them to pass that first barrier - to burn their fear and start cooking.

SASA in collaboration with Kedux Garage symbolizes this fear by making an Ogoh-Ogoh that represent fear of cooking. Ogoh-Ogoh is a mythical creature akin to a monster that Balinese usually create as a manifestation of bad energy and bad luck - only for it to be burned during Nyepi Day to cleanse the island off of it. Ogoh-Ogoh that SASA commissioned is a manifestation of fear of cooking, and during Nyepi we burn it all together along with other Ogoh-Ogoh.

Our spirit and philosophy truly was the talk of the town, as it was perceived as a unique way to showcase the spirit of a brand.