Pejuang Kemenangan.

Mothers truly are a noble being. Even when they are peppered with limitations and struggles, they won’t ever show it to their children. They don’t care about their own shortcomings - they just want to make sure the day is going smoothly for their family. They truly are the superhero in disguise.

That imagery of what mother looks like to their children is the premise that we want to bring up for Frisian Flag. #PejuangKemenangan is the idea that we want to champion here - how a mother will always make sure that the day goes without a hitch for their children even though they too have to overcome something. She always makes sure that her family is still winning the day, especially during Ramadan when all we want is to go through the month being closer to God and better people.

It was a successful campaign as it showcased the unsung heroes in our lives. Becoming a finalist in the YouTube Works Awards and featuring in Google’s YouTube Trend Report the following year. It was truly a victory for us as well.