MARSX

Pilihan Juara

Air Minum Biru

People will always need water to survive, but quality water that is accessible and affordable can be scarce.

Air Minum Biru intends to make healthy, clean water attainable, with refilling stations spread across Indonesia.

The campaign brings the brand to life through a TVC, Pasukan Biru activation, and a nationwide quiz that invites more people to choose Air Minum Biru.

Andre Taulany fronted the campaign as Air Minum Biru's brand ambassador.

Pilihan Juara

Biru Pilihan Juara key visual: a rider in sunglasses on a motorcycle beneath a jet formationBiru frame: a rider carrying a Biru water gallon on a motorcycle through the city
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