WR-V Launch.

Honda Indonesia

WR-V Launch

Product Launch

Hustlers are always on the move. They like to stay busy chasing after what they aspired to be. They are determined, inspired, always itching to create more. Dreamers who like to have their plans come to fruition. Honda WR-V is the vehicle that enables them to chase after what they want. Because to them, it’s more than just a car.

The campaign commemorates the first time Honda appointed a local agency to handle the launch of a new car. Not only that, Honda WR-V was launching globally in Indonesia; so our commercial and our communication was the lead for all countries to follow. We are beyond proud and grateful that Honda assigned us to set a benchmark.

The result was more than what we could have imagined. Truly a testament that hard work and dreams are a beautiful combination. Hustling for the future, with wheels to win.

Stills

Neon W Pizza storefront at night, a frame from the WR-V launch film
Frame / 00:01
Mid-film frame from the WR-V launch film
Frame / 00:03
The red Honda WR-V passing a neon-lit pizzeria in the rain, from the launch film
Frame / 00:06

Additional films

Next project

View all work

Sunlight
Mothers Are Athletes